Twisted Citrus Menu Redesign

Information:

Project: Menu Redesign
Class: Typography IV
Professor: Christopher Hoot
Deliverables: Redesigned Menu & Support Items
Date: Spring 2023

Description:
The assignment was to improve an existing restaurants menu design. This Twisted Citrus menu design is a tall, slim, according style menu. The menu was made slender to give it a more upscale feeling in line with the décor of the restaurant. The menu is uses white and light color to keep a bright feel and has a die cut on the cover in the shape of a mimosa glass to give it a bit of uniqueness.

Process:
Designing the menu started with sketches and quickly led to paper mockups to nail down the shape of the menu and the manner in which it would fold. Several iterations of mockups were introduced before color and typography was applied. The typography was kept very tight to coincide with the slender form of the menu. Supporting items were mocked up and 3D modeled and the menu was assembled.