Hahn Mfg.
Brand Identity

Information:

Project: Hahn Manufacturing Brand Identity
Class: Corporate Identity
Professor: Christopher Hoot
Deliverables: Full Brand Identity System
Date: Fall 2023

Description:
An Ohio based company was to be chosen to rebrand their entire visual style. Hahn Manufacturing’s word mark is very strong and bold, the logo portion to the left represents an abstract H while also appearing as two blocks next to each other, this icon gives off an industrial feel that pairs well with the company. This brand identity consists of a letterhead, business cards, envelopes, website, and a plethora of safety equipment one might find on a manufacturing shop floor amongst other branded content.

Process:
Several companies were initially selected and each company was then to have its logo identity, letterhead, business cards, and envelopes rebranded. Once these three companies were rebranded one was selected and moved forward with for full corporate identity application. The process took months of sketching and refining the design to nail down each company’s possible new look.